The Importance of Jobs to be Done Framework in Software Development
As computer programmers, it’s easy to get carried away into the vast and interesting world of software engineering. However, we must remember that people use computers as a means to an end, they need to get their jobs done. Despite having endless possibilities of all the features we can build, it’s important to stay focused and true to the needs of our users. This is where the Jobs to be Done (JTBD) framework comes in. Tony Ulwick pioneered this approach, and the basic idea is to take a job that your user needs to do with a computer, and build the best possible software for that particular job. You can of course extend this idea beyond software. By doing so, you put the customer at the centre of your development process and ensure that your software really does serve their needs. ...